POLO RALPH LAUREN | Art Direction

The Polo Kids Back to School ’23 Campaign captures the joy of new beginnings. From reuniting with friends to embracing new opportunities, it’s a celebration of discovery, self-expression, and the excitement of the first day back—a moment to create lifelong memories.

The film for the Polo Kids Back to School’23 Campaign brings to life the excitement of the first day of school through the eyes of different characters. Each video explores individuality, capturing curiosity, joy, and the diverse experiences of students—all in a fun, explorative tone.

CREDITS
Photography
Matt Jones
Film Direction
Terence Connors
Cinematography
Allan Chavarria
Local Production
Moxie Production
Production
Ralph Lauren