LOEWE / Creative Direction

In a chamber where baroque grandeur whispers tales of opulence, the Loewe FW2021 Bag’s collection comes alive. Amidst dark wood panels and golden accents, the Amazona and Goya bags stand as sculpted testaments to luxury, each silhouette illuminated by the golden glow of ornate sconces and the commanding presence of a golden rooster—a tableau of timeless elegance.

Through Sarah Van Rij’s discerning lens, the essence of Loewe’s collection is intimately revealed as part of «Show in the News.» This series offers a visual narrative in an era of limited gatherings, defying global lockdowns to bring the vibrancy of the runway into secluded spaces.

CREDITS
Photography
Sarah van Rij
Set Design
Sophear Van Froment
Asistant Art Direction
Remy Alban Valton
Production
Loewe