LOEWE / Art Direction

Within the vibrant buzz of Loewe’s atelier, the Puzzle bum bag takes form, captured in a series of photographs that narrate the creation of Jonathan Anderson’s inaugural design. The bag’s distinctive geometric lines and cuboid shape emerge from a meticulous dance of craftsmanship, where each cut accentuates the designer’s vision of structured artistry and innovative elegance.

CREDITS
Photography
Yago Castromil
Set Design
Eduardo Boillos
Production
Loewe