LOEWE | Creative Direction
The film artfully reveals the Amazona bag’s modern redesign, employing dynamic light and shadow. It gracefully showcases the bag’s spacious interior and elegant top-handle, juxtaposed with the iconic padlock detail. Each shot, set against a gradient, celebrates its 1975 heritage and connection to mythic female warriors, while highlighting the meticulous craftsmanship behind its revival.
CREDITS
Film Direction
Raphael Hache
Cinematography
Baptiste Chesnais
Sound
Pam Pam Studio
Local Production
Hawai Films
Still Photography
Álvaro Tomé
Still Set Design
Eduardo Boillos
Production
Loewe
SELECTED PROJECTS
