For over five years, I have overseen the global creative vision for Mango, first as Digital Art Director and then as Global Art Director. Partnering closely alongside the Brand Image Director, my mission has been to push boundaries, craft innovation, and build community-driven experiences at every brand touchpoint. From worldwide campaigns to content and social strategies, I have led shoots and design across all product categories, harmonizing brand storytelling with commercial aspirations in an ever-evolving retail landscape. My work has connected Mango’s narrative with its audience, ensuring that each campaign and collection speaks to a shared sense of modernity and connection.
Throughout my tenure, I have supervised the digital graphic design and UI teams, and I’ve been responsible for guiding printed and graphic production, postproduction, and brand content, ensuring a seamless alignment with Mango’s vision. By collaborating with teams across product design, store, marketing, CRM, eCommerce, partnerships, and events, I’ve nurtured a creative ecosystem that speaks directly to Mango’s values—elegance, versatility, and relevance. Together, we’ve infused the brand’s visual identity with vibrancy and meaning, positioning Mango as not just a fashion label but a cultural force that resonates deeply with its global community.
Some of the images were brought to life by the lenses of Mario Sorrenti, Dan Martensen, Alexandra Nataf, Angelo Pennetta, and others, each adding their unique vision. Events were produced with the help of Wozere, while digital pieces were crafted by Vasava and our talented internal team, ensuring every creative element resonated with the brand’s spirit.
