When Alessandro Michele unveiled his new contemporary vision for Gucci, I joined as Global Digital Art Director to strengthen the brand’s digital presence and shape its creative evolution. Tasked with structuring digital channels, I developed innovative narratives and content formats that brought Gucci’s unique voice to life on gucci.com.
Attending shoots and collaborating closely with production and merchandising teams, I ensured my creative vision aligned seamlessly on set, contributing to a visual language that encapsulated Gucci’s modern spirit.
Christopher Simmonds provided the creative direction for the campaigns, with Glen Luchford capturing most of the campaign and editorial images, alongside other talented creatives who brought Gucci’s vision to life through their distinctive lens.
