MANGO | Creative Direction
In the heart of the vibrant streets of New York, André Saraiva’s creative vision for Mango Man took shape in a dynamic collaboration that merged street art with fashion. Known for his iconic character, Mr. A, Saraiva brought his free-spirited alter ego to life through a limited-edition collection.
The campaign artfully captured the essence of Saraiva’s bold and rebellious style, with the imagery and video emphasizing his distinctive «Love Graffiti» aesthetic. From embroidered patches to playful designs, each visual highlighted the artist’s personal universe, seamlessly blending art, fashion, and customization into a vivid and expressive narrative for Mango Man.
CREDITS
Photography
Bill Gentle
Direction
Albert Moya
Styling
Laura Alcalde
Local Production
Canada
Production
Mango
SELECTED PROJECTS
